February 02, 2018

"Alexa Loses Her Voice"

January 28, 2018

Brand purpose

"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon

Creative Review

January 15, 2018


"Many social media users are coming to view social networks as sources of content rather than platforms that require active contributions."

January 11, 2018

"Food for thought"

January 09, 2018

“Dating deserves better”

"Every parent's worst nightmare"

November 28, 2017

McDonald's UK "Carrot Stick"

November 24, 2017

November 14, 2017

"The Last da Vinci"

October 28, 2017

Audi "Clowns"

"Food for thought"

"Most of us never overcame our desire to become more popular ...Networked society offers the possibility of an interminable adolescence"
- Mitch Prinstein

September 25, 2017

Levi’s "Circles"


September 12, 2017

Diesel "Go With The Flaw"

September 03, 2017

"Epic" MoneySupermarket

August 29, 2017

"Food for thought"

"The way I think about advertising is it’s in secular decline and I need to think about products and services much more than I need to think about communication.”
- Rishad Tobaccowala, chief growth officer for the Publicis Groupe.

Vintage ads 80s

"Food for thought"

Google is “in the extraction industry.” Its business model is “to extract as much personal data from as many people in the world at the lowest possible price and to resell that data to as many companies as possible at the highest possible price.”
  - Jonathan Taplin

August 28, 2017

North Face "Walls"

July 14, 2017

McDONALD'S "La Porte"

June 26, 2017

"Food for thought"

"We have all the mental equipment required for a general hospital, but are mostly asked to perform cosmetic surgery. Behavioural science offers us an escape from that trap. Welcome to Madison Valley."
 - Rory Sutherland

"Introducing Amazon Dash Wand with Alexa"

"Handle With Care: Gillette’s New Assisted Shaving Razor"

June 16, 2017

"Food for thought"

"Web analytics concentrate on visits, clicks, conversions, and so on – and don't provide any information on motivational measures. The "what" is available in considerable detail – but the "why" is absent."
- "Feel Nothing, Do Nothing", ESOMAR conference papers

June 09, 2017

"The New Volvo XC60 - Moments"

May 03, 2017

"Food for thought"

"The big consultancies are underestimating the value of creativity [and] the agencies are under- exploiting the value of business analytics. Someone's going to crack that soon because data plus creativity is the future." - Ivan Pollard, senior VP-strategic marketing at Coca-Cola Co

April 29, 2017

Volkswagen - Nothing

April 27, 2017

April 26, 2017

"The Original"

"How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99."

April 19, 2017

March 23, 2017

February 24, 2017


February 07, 2017

"Super Bowl advertising"

February 06, 2017

Honda "Yearbooks"

January 28, 2017

"The Get Away Car"

December 31, 2016


Gutenberg made everyone a reader.
Zuckerberg is making everyone a publisher.

(Source: GlobalWebIndex Q3 2016)

December 13, 2016

"Time is Precious"

December 05, 2016


December 02, 2016